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Entrepreneurship, Guest Feature, Interview, Planning, Q+A

May 11, 2022

Ep. 69 Caitlyn Fillard: Setting Goals and Staying Focused as a Small Business Owner

Sometimes, you may not realize the direction your career or small business is taking you. Until one day you sit back and think to yourself…wait a minute, this is exactly what you’re supposed to be doing! And that’s how our next guest felt. 

In this episode, I sit down with Caitlyn Fillard, the Founder of Harpermade, a brand that provides trendy, minimalistic, and high-quality apparel and items for animal lovers.  She shares with us how she started her business, what motivated her to keep going, and some advice for anyone out there with a side hustle or small business. 

So whether you’re just getting started or you’ve been at this for a while, this episode is for you!

In this episode, we cover:

  • How Caitlyn got started and what motivated her to keep going
  • The importance of passion and uniqueness in small businesses
  • Setting goals and staying focused as a small business owner
  • Why it’s okay to take your time and figure out what you want to do
  • Tips on handling customer service and negative feedback
  • Why going “viral” on social media can have its pros and cons

Resources

Connect with Caitlyn

Website: https://shop-harpermade.com/
Instagram: https://www.instagram.com/shop.harpermade/
TikTok: https://www.tiktok.com/@shop.harpermade

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For more inspiring content that will help you take action towards the life and biz you truly desire, follow me on Instagram @detaileddiarypodcast

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