As a small business owner, one of the most important things you can do is identify your ideal client. Without a clear understanding of who you are selling to, it will be difficult to create a marketing strategy that resonates with your target audience. So how do you go about identifying your ideal client?

In this episode, Danielle gives some actionable tips on how to research and define your ideal customer. She also shares her own experience of how her ideal client has changed over time as her business has grown. 

So if you’re struggling to identify your ideal client, or if you want to learn more about how to market to them effectively, this episode is for you!

In this episode, we cover:

• How to research and define your ideal customer
• Danielle’s own experience of how her ideal client has changed over time
• Tips on how to market to your ideal client effectively
• The importance of revisiting your ideal client periodically
• How to pivot your business in a way that still aligns with your ideal client

Sponsor
This episode is sponsored by Zencastr. Interested in sponsoring this show or podcast ads for your business? Go to zen.ai/thedetaileddiarypod1 and fill out the contact information so Zencastr can help you, bring your business story to life.

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