Show Notes

Business Tips, Guest Feature, Inspiration, Personal Brand

October 11, 2022

Ep. 87 Rachele Donahue: Rebranding & Why You Should Never Be Afraid of Changes

Have you ever felt that the career or business path you’re on isn’t what you’re meant to be doing? What if you’re not chasing the right goals? As a business owner, there are going to be times when you want to make a change. Maybe you’re not happy with your current branding or you’re feeling uninspired by your business products or services.

In this episode, I chat with Rachele Donahue, the owner of Salt and Shimmer Artistry, which specializes in one-of-a-kind resin art and homewares. After graduating nursing school, Rachele quickly realized that the traditional nursing route wasn’t for her and decided to take a leap of faith to start her own creative business.

Rachele shares how she made the transition from nursing to entrepreneurship, the process of rebranding her business and what led her to make the decision to change things up, as well as how it’s helped her move closer to her goals. She also offers some great advice about goal-setting, imposter syndrome, and taking small steps to reach your big dreams.

So if you’re feeling uninspired or like you’re not chasing the right goals, this episode is for you!

In this episode, we cover:

  • How Rachele got started in entrepreneurship
  • Why the path you thought you were supposed to take may not be the right one for you
  • How making small changes can have a big impact on your business
  • The importance of taking tiny steps to reach your goals
  • How to get out of your own way and overcome imposter syndrome
  • Why you don’t need a website to start selling your products or services online
  • The power of Pinterest as a powerful marketing tool for your business
  • How Rachele went about rebranding her business
  • Why it’s okay that you business is not for everyone
  • The future and what’s in store for Salt and Shimmer
  • Final piece of advice for anyone who may be listening and feeling stuck or lost in their business journey

D&S Hand Lettering Guide
Are you looking to learn hand lettering or pick up a new stress relieving hobby? I am so excited to announce my ultimate guide to hand lettering bundle is HERE! This bundle includes my beginner’s hand lettering workbook and all 12 of my monthly hand lettering practice worksheets! Throughout my beginner’s hand lettering workbook I walk you through exactly how to write every single letter uppercase & lowercase, how to develop your own signature style, and the exact secret techniques I used when teaching myself hand lettering! This bundle includes over 125 practice words that can be printed over and over again! And As I always say, practice makes perfect when it comes to hand lettering. This bundle is marked down 50% from retail price, so be sure to snag yours today!

Connect with Rachele
Website: https://www.saltandshimmerartistry.com
Instagram: https://www.instagram.com/racheledonahueart/
Pinterest: https://www.pinterest.com/milordi1234/_created


For more inspiring content that will help you take action toward the life and biz you truly desire, follow me on Instagram @detaileddiarypodcast

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