Show Notes

Entrepreneurship, Guest Feature

June 2, 2024

Ep. 174: Capturing Purpose: A Journey into Liv D Photography

Introduction and Background:

  • Host Danielle introduces Liv D’Elia, owner of Liv D Photography.
  • Liv shares her journey into photography, discussing her passion for the craft and how she embarked on her professional career.

Journey into Photography:

  • Liv explains how she started doing photography in high school and developed a passion for it, eventually choosing to pursue it in college.
  • She reflects on the influence of her family, particularly her father’s business ownership and her grandfather’s creative background.

College Experience:

  • Liv describes her decision to switch from a marketing major to studying photography in college.
  • She shares insights into her college experience, including her involvement in film photography classes, social work photography projects, and the supportive community she found.

Post-College Career Beginnings:

  • After college, Liv interned for a wedding photographer to gain practical experience.
  • She launched her photography business in February 2020, but faced challenges due to the onset of the COVID-19 pandemic.

Building Clientele and Niche:

  • Liv’s business gained momentum after she photographed a couple’s proposal, leading to various opportunities such as weddings, maternity, and newborn sessions.
  • She discusses how her niche evolved over time and the importance of diversifying her portfolio.

Business Growth and Consistency:

  • Liv emphasizes the significance of consistency in posting on social media platforms like Facebook and Instagram to showcase her work and engage with potential clients.
  • She shares strategies for maintaining a strong online presence and attracting new clients through genuine storytelling.

Client Interaction and Customer Service:

  • Liv underscores the value of kindness, patience, and authentic communication in client interactions, drawing from her family’s business background.
  • She highlights the importance of creating personal connections with clients to foster long-term relationships and referrals.

Personal Connection and Authenticity:

  • Liv discusses the importance of infusing personality and authenticity into her business interactions to differentiate herself in a competitive market.
  • She shares how her genuine approach resonates with clients and contributes to her business’s success.

Purpose and Passion in Business:

  • Liv emphasizes the significance of identifying and pursuing one’s purpose and passion in business, as it provides motivation and resilience during challenging times.
  • She encourages aspiring entrepreneurs to stay true to their values and interests while building their businesses.

Key Takeaways:

  • Passion and Purpose: Identifying and pursuing one’s passion and purpose in business can provide motivation and resilience during challenging times.
  • Consistency in Marketing: Maintaining a consistent presence on social media platforms and showcasing genuine storytelling can attract and engage potential clients.
  • Client-Centric Approach: Prioritizing kindness, patience, and authentic communication in client interactions fosters trust, loyalty, and long-term relationships.
  • Personal Connection: Infusing personality and authenticity into business interactions helps differentiate oneself and build strong connections with clients.

Liv’s Instagram
Liv’s Website

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